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Shirish Netke

Email Marketing - The Killer App for Big Data Analytics?

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Business Perspective Lessons from the One-eyed Stag

Obsolete KPIs can be Lethal

In the Aesopian fable of the one-eyed stag, a deer overcomes his visual handicap by grazing on a cliff near the sea with his good eye facing the land. Since all his known dangers were on land, this keeps him safe from...

Data Visualization - The Medium is the Message

Marshall McLuhan‘s enigmatic phrase – the medium is the message- from the sixties gives him credit for predicting the World Wide Web 30 years ago. He could have just as well have been talking about Data Visualization for Business Analytics. While...

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