Shirish Netke

Blessed are the Mid-Markets, for they shall Scale Big Data

In a parody of Start Trek, Silicon Valley technology companies describe their business goal as “Scale, the final frontier…”.  Mid-market companies, defined as those having 100-2500 employees,may indeed provide an opportunity to emerging technology...

Big Data needs a good storyteller...like Gary Vaynerchuck

Advice for Email Marketers - "Show Them the Love"

Last week Carpe Datum Rx sat down with Laurie Beasley, the CEO of Beasley Direct Marketing. Laurie is the president of the Direct Marketing Association of Northern California and is also a faculty member at the Online Marketing Institute. She has...