At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C interaction channel. Mobile is the gateway to insight...

Big Data is all about technology and business model innovation. Why? Because, a lot of next generation business models are DATA centric. Almost all companies talk about the need to mine their customer and transaction data. Using a test-and-learn...