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advanced analytics (9)

Data Analytics as a Service - Form Follows Function

Global CIO request — “I want to build a data-as-a-service offering for my data” to the rest of the organization.    

The 5 Steps to Unparalleled Customer Loyalty

1. Identify at-risk customers before they are at-risk

Marketing to customers after they have abandoned your brand is expensive and doesn’t yield great results. It is critical to understand which of your customers will abandon your brand tomorrow,...

Long Live Direct Mail - Thanks to Big Data

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