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“In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.” With this quote, Charles Darwin clearly defined today’s business analytics imperative. In this...

The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as...