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predictive analytics (7)

Analytics-as-a-Service: How Amazon.com is changing the rules

“By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities”  Gartner Forecast

Email Marketing - The Killer App for Big Data Analytics?

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Predictive Analytics - A Primer

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