Posts about
sales
Email Marketing - The Killer App for Big Data Analytics?
Digital Marketing from 1999 to 2012
In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".
Selling SaaS in the Enterprise
The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as...
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