Big Data is all about technology and business model innovation. Why? Because, a lot of next generation business models are DATA centric. Almost all companies talk about the need to mine their customer and transaction data. Using a test-and-learn...

“In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.” With this quote, Charles Darwin clearly defined today’s business analytics imperative. In this...

Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort...