In this summer’s blockbuster movie “Edge of Tomorrow,” a PR executive played by Tom Cruise goes through innumerable time loops to become a soldier by being reborn every time he is killed. In the context of software startups, successful products are built through repeated testing and improvement. Those that can do the most iterations without dying become the needle-movers.
The automated vote-counting machine was designed by Thomas Edison in 1869 to replace roll call voting in the U.S. Congress and was never used. The motor scooter was designed in post-war Italy to be a motorcycle for women and became a revolutionary transport mechanism for a larger population. The Javaprograming language was originally designed in the 1990s for use by set-top boxes. And eBay was created to sell Pez dispensers. History has many examples of how original use case definitions became irrelevant in the face of market economics. Like any other new technology, the Internet of Things (IoT) will create an ecosystem with its share of winners, losers, survivors — and needle movers.