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Selling SaaS in the Enterprise

Posted by Shirish Netke on Jul 5, 2012, 6:40:00 PM

The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as sales and marketing expenses in the first few years. In this Prezi, Jacco van der Koooij talks about the CAC for Selling SaaS to the enterprise and go-to-market strategies that can be used for success in SaaS.

View Selling SaaS in the Enterprise by Jacco van der Koooij

Topics: buying cycle, SaaS, marketing, social media marketing, social media, sales, Sales 2.0, visualization

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