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social media marketing (3)

Data Visualization - The Medium is the Message

Marshall McLuhan‘s enigmatic phrase – the medium is the message- from the sixties gives him credit for predicting the World Wide Web 30 years ago. He could have just as well have been talking about Data Visualization for Business Analytics. While...

Selling SaaS in the Enterprise

The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as...

Omni-channel Marketing and Social Media

Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort...