Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Simply astounding:   Did you know that every 60 SECONDS, a tidal wave of unstructured data is being produced, consumed and archived.  As you read this ask yourself: what does this mean?

At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C interaction channel. Mobile is the gateway to insight...