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big data (14)

Data Visualization - The Medium is the Message

Marshall McLuhan‘s enigmatic phrase – the medium is the message- from the sixties gives him credit for predicting the World Wide Web 30 years ago. He could have just as well have been talking about Data Visualization for Business Analytics. While...

Omni-channel Marketing and Social Media

Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort...