Blog

Posts about

advanced analytics (9)

The 5 Steps to Unparalleled Customer Loyalty

1. Identify at-risk customers before they are at-risk

Marketing to customers after they have abandoned your brand is expensive and doesn’t yield great results. It is critical to understand which of your customers will abandon your brand tomorrow,...

Long Live Direct Mail - Thanks to Big Data

Banking , Customer Analytics and AML

To roadmap Wall Street priorities for 2013, we have been having an interesting set of meetings recently with MDs and leading architects in various banks and investment services firms.