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mobile marketing

Sizing “Mobile + Social” Big Data Stats

Simply astounding:   Did you know that every 60 SECONDS, a tidal wave of unstructured data is being produced, consumed and archived.  As you read this ask yourself: what does this mean?

Apple iOS 6: Passbook is a Game Changer for Omni-channel Marketing

At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C interaction channel.  Mobile is the gateway to...