Posts about

marketing (2)

Advice for Email Marketers - "Show Them the Love"

Last week Carpe Datum Rx sat down with Laurie Beasley, the CEO of Beasley Direct Marketing. Laurie is the president of the Direct Marketing Association of Northern California and is also a faculty member at the Online Marketing Institute. She has...

Email Marketing - The Killer App for Big Data Analytics?

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Apple iOS 6: Passbook is a Game Changer for Omni-channel Marketing

At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C interaction channel. Mobile is the gateway to insight...