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visualization (2)

Apple iOS 6: Passbook is a Game Changer for Omni-channel Marketing

At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C interaction channel.  Mobile is the gateway to...

Data Visualization - The Medium is the Message

Marshall McLuhan‘s enigmatic phrase – the medium is the message- from the sixties gives him credit for predicting the World Wide Web 30 years ago. He could have just as well have been talking about Data Visualization for Business Analytics....

Selling SaaS in the Enterprise

The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as...