The billion dollar question facing executives everywhere: How do I monetize my data? What
small data or big data monetization strategies should I adopt? Which analytical investments and strategies really increase revenue? What pilots should I run to test data monetization ideas out?
Topics: buying cycle, marketing, email marketing, big data, advanced analytics, social media marketing, social media, sales, KPI, quantitative analytics, data scientist, Sales 2.0, direct marketing, BI, business insights, business perspective solutions, predictive analytics