Carpe Datum Rx : Is Social Media Killing Email?

With the seemingly endless predictions about the death of email in the face of social media, what do the real research numbers say about social media usage vs. email usage and influence? This month, Shirish Netke, President of Amberoon interviews Laurie Beasley, co-founder and president of Beasley Direct Marketing, Inc., a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly a hundred companies. This interview will cover the latest trends in email marketing, and how to maximize response using design optimized for mobile viewing, blocked images and preview panes.

Laurie Beasley will talk about:

• Results to three key research studies on social media and email habits
• Tactics to use social media and email together
• Maximizing email results through optimizing design for mobile viewing, blocked images and preview panes

Apart from running Beasley Direct Marketing Inc., Ms. Beasley serves as president of the Direct Marketing Association of Northern California www.DMAnc.org. She manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org. She frequently speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, AMA, Tech Council, and for the Online Marketing Summit.

Shirish Netke     President  Amberoon

Laurie Beasley
President, Beasley Direct Marketing