Blog

2015 Year in “PreReview” in Technology

The summer of 2015 marked the release of the blockbuster Sci-fi movie, “Terminator Genisys,” which grossed a record $350 million at the box office and further popularized the notion of time travel. In addition to sequels and prequels, Hollywood has now adopted plots for movies in which the audience can choose among alternate storylines and follow them to their logical conclusion. The future, as we know it, is plural. This year in our PreReview of 2015, we once again present a few alternative scenarios for the future from our vantage point at the end of 2014. 

Read More

Topics: PreReview, marketing, analytics, 2015, wearable computing, big data, advanced analytics, social media, Big Data practicioner, quantitative analytics, MoSoLoCo, data scientist, data analytics infrastructure, Big Data Prescriptions, predictive analytics

Email Marketing - The Killer App for Big Data Analytics?

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Read More

Topics: buying cycle, email conversions, marketing, email marketing, big data, advanced analytics, social media marketing, social media, sales, MoSoLoCo, business insights, business perspective solutions, predictive analytics

Sizing “Mobile + Social” Big Data Stats

Simply astounding:   Did you know that every 60 SECONDS, a tidal wave of unstructured data is being produced, consumed and archived.  As you read this ask yourself: what does this mean?

Read More

Topics: mobile marketing, big data, advanced analytics, social media marketing, social media, MoSoLoCo, business insights, business perspective solutions, predictive analytics

Subscribe to Email Updates

Recent Posts