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Big Data needs a good storyteller...like Gary Vaynerchuck

Email Marketing - The Killer App for Big Data Analytics?

Digital Marketing from 1999 to 2012

In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history".  

Selling SaaS in the Enterprise

The Customer Acquisition Cost (CAC) for new enterprise customers can be daunting using the traditional sales and marketing process. Very successful organizations such as Brighttcove Jive and Salesforce have spent more than 50% of their revenues as...