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predictive analytics (5)

Chance vs Luck: Playing the lottery?

Feeling Lucky or Taking Chances?

As humans, our behaviors are extremely erratic and complex. That’s why Predictive Analytics on human behavior is so fascinating as we are able to make sense of something that seems intangible. How does the human...

Big Data needs a good storyteller...like Gary Vaynerchuck

The 5 Steps to Unparalleled Customer Loyalty

1. Identify at-risk customers before they are at-risk

Marketing to customers after they have abandoned your brand is expensive and doesn’t yield great results. It is critical to understand which of your customers will abandon your brand tomorrow,...

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